$5 Shipping NZ Wide (excl. rural) Free Shipping Over $60 $5 Discovery Kit to Find Your Scent
Ritual Our Story Our Philosophy Our Ingredients Wholesale Find Instore Beard Care FAQs Shop Now

Ingredients that
earn their place.

No fillers. No water. No padding. Short ingredient lists — every component selected for what it does for your skin and beard. We don't say all natural. We say: no nasties, nothing hidden.

No Parabens No PEGs No Mineral Oil Nut-Free No Fillers No Synthetic Actives
Signature #1
01

Baobab Oil

Adansonia Digitata Seed Oil

Cold-pressed from one of the oldest living trees on earth, native to Africa. Prized for one quality above almost all other carrier oils: it absorbs completely and leaves no greasy residue. Dry feel. Nothing like conventional oils. Rich in vitamins A, D and E — supporting cell renewal at the follicle base and skin repair.

No NZ beard brand leads with baobab. The dry-feel, skin-first profile creates a texture story and a benefit story that no competitor offers.
Signature #2
02

Bakuchiol

Psoralea Corylifolia Seed Extract

Extracted from the babchi plant — an Ayurvedic botanical used in traditional medicine for centuries. The plant-based alternative to retinol: clinically studied for skin cell turnover and collagen production, without the irritation or sun-sensitivity of synthetic retinoids. Used at 0.5% — active, effective, safe for daily use.

Completely absent from every beard balm and beard oil currently sold in New Zealand. Ros is the first NZ men's grooming brand to use it.
03

Shea Butter

Organic · Fair Trade

Body, moisture, and skin barrier support. Refined for consistent colour and no base scent.

Balm
04

Jojoba Oil

Sonoran Desert

Mimics skin's natural sebum. Non-comedogenic. Feeds follicles. One of the fastest-absorbing carrier oils available.

Oil + Balm
05

Marula Oil

Southern Africa

Fast-absorbing luxury finish. Rich in antioxidants — naturally extends shelf life.

Oil
06

Mango Butter

Refined

Lighter than shea alone — prevents heavy, greasy feel. Gentle conditioning that lets the baobab shine through.

Balm
07

NZ Beeswax

New Zealand

Structure and hold. White for a clean, neutral appearance. NZ provenance.

Balm
08

Safflower Oil

High Oleic · Organic

Nut-free replacement for sweet almond oil. Excellent slip and zero greasiness.

Oil
09

Candelilla Wax

Refined

Prevents grittiness — the most common complaint with beeswax-heavy balms. Smooth, clean application.

Balm
10

Vitamin E

Mixed Tocopherols

Powerful antioxidant. Extends shelf life naturally. Protects skin cells beneath the beard.

Oil + Balm

Nothing to hide.

No Nut Oils

No sweet almond, no argan, no walnut. Nut-free across the entire range by design, not by accident.

No Parabens or PEGs

No methylparaben, ethylparaben or any paraben preservative. No polyethylene glycols or synthetic emulsifiers.

No Mineral Oil or Fillers

No petroleum-derived oils. No water padding. No glycerin filler. Every millilitre is active and purposeful.

$5 Shipping excl. rural Free Shipping Over $60 Made in NZ Same-day shipping before 12pm $5 Shipping excl. rural Free Shipping Over $60 Made in NZ Same-day shipping before 12pm