Roots of Sons · New Zealand · Est. 2017
ROS
A daily ritual, passed on.
Skin-first formulations for the beard you live in
Where most balms stop at the beard,
ours starts with the skin beneath it.
Ros was built by a family, for the men in it — and the ones they are raising. We started by asking what was missing. Not just in the products, but in the conversation. Every brand we found formulated for the beard. Nobody was formulating for the skin beneath it.
"One product. One step. Beard care and skin care in a single ritual — without asking men to do anything extra."
& Butters
No Parabens, PEGs or Fillers
Small Batches
from All NZ Competitors
Two Products. One Ritual.
Step One — Foundation
Beard Oil
Condition & Nourish · 30ml
Absorbs in 60 seconds. Dry feel. Works while you wear it. A lightweight blend built around two ingredients absent from every other NZ beard brand — baobab oil and bakuchiol. Formulated for the skin first, the beard second.
Step Two — Style
Beard & Hair Balm
Style & Control · 60g
Styles without weight. Feeds what's under the beard. Medium hold, built for the man who lives in his beard. The baobab nourishes the skin. The bakuchiol supports what grows from it. One step does both.
Beard Oil
60 seconds. Absorbed.
Beard & Hair Balm
Style without weight.
Three lines.
One signature.
Each scent line carries its own character. All three are built on the same skin-first base. Choose the one that is yours.
Lineage
Warm · Woody · Timeless
Rich oakmoss, amber and sandalwood create a fragrance built on tradition. Familiar, dependable and quietly confident. The scent of rituals passed from one generation to the next.
Tribute
Bold · Refined · Confident
Black tea, spice and aged woods come together in a modern masculine fragrance. Sophisticated without being overpowering. The scent of a man whose actions speak for themselves.
Honour
Deep · Mysterious · Considered
Fresh marine notes meet dark amber, cedarwood and vetiver. Inspired by the stories we carry and the people we never forget. Distinctive, thoughtful and enduring.
Ingredients that
earn their place.
No fillers. No water. No padding. Short ingredient lists — every component selected for what it does for your skin and beard. We don't say all natural. We say: no nasties, nothing hidden.
Baobab Oil
Adansonia Digitata Seed Oil
Cold-pressed from one of the oldest living trees on earth, native to Africa. Prized for one quality above almost all other carrier oils: it absorbs completely and leaves no greasy residue. Dry feel. Nothing like conventional oils. Rich in vitamins A, D and E — supporting cell renewal at the follicle base and skin repair.
Bakuchiol
Psoralea Corylifolia Seed Extract
Extracted from the babchi plant — an Ayurvedic botanical used in traditional medicine for centuries. The plant-based alternative to retinol: clinically studied for skin cell turnover and collagen production, without the irritation or sun-sensitivity of synthetic retinoids. Used at 0.5% — active, effective, safe for daily use.
Shea Butter
Organic · Fair Trade
Body, moisture, and skin barrier support. Refined for consistent colour and no base scent.
BalmJojoba Oil
Sonoran Desert
Mimics skin's natural sebum. Non-comedogenic. Feeds follicles. One of the fastest-absorbing carrier oils available.
Oil + BalmMarula Oil
Southern Africa
Fast-absorbing luxury finish. Rich in antioxidants — naturally extends shelf life.
OilMango Butter
Refined
Lighter than shea alone — prevents heavy, greasy feel. Gentle conditioning that lets the baobab shine through.
BalmNZ Beeswax
New Zealand
Structure and hold. White for a clean, neutral appearance. NZ provenance.
BalmSafflower Oil
High Oleic · Organic
Nut-free replacement for sweet almond oil. Excellent slip and zero greasiness.
OilCandelilla Wax
Refined
Prevents grittiness — the most common complaint with beeswax-heavy balms. Smooth, clean application.
BalmVitamin E
Mixed Tocopherols
Powerful antioxidant. Extends shelf life naturally. Protects skin cells beneath the beard.
Oil + BalmNothing to hide.
No Nut Oils
No sweet almond, no argan, no walnut. Nut-free across the entire range by design, not by accident.
No Parabens or PEGs
No methylparaben, ethylparaben or any paraben preservative. No polyethylene glycols or synthetic emulsifiers.
No Mineral Oil or Fillers
No petroleum-derived oils. No water padding. No glycerin filler. Every millilitre is active and purposeful.
The Ritual Kit
Everything to start — or gift. Beard Oil, Beard & Hair Balm, a folding ROS comb, all housed in a leather-look dopp bag. Made in New Zealand. Built to be passed on.
"Ros does not shout. It does not use exclamation marks. It speaks to a man who pays attention — who reads the label — who wants to know what's actually in the jar."
— Roots of Sons · thisisros.com