Ros Beard Oil

Wholesale & Stockist Guide  ·  New Zealand  ·  2026

ROS

Roots of Sons

"Where most balms stop at the beard,
ours starts with the skin beneath it."

Handcrafted Men's Grooming  ·  New Zealand  ·  hello@thisisros.com

The Ros ritual

The Story

Made by hand.
Built on belief.

Ros is a handcrafted men's grooming brand made in New Zealand. A family business — products made by hand, built on one conviction: that what goes on your skin matters, and that a daily routine can do more than it usually does.

We started by asking what was missing. Not just in the products — but in the conversation. Every brand we found formulated for the beard. Nobody was formulating for the skin beneath it.

"Ros is the first NZ men's grooming brand to cross skin care into beard care — with two ingredients entirely absent from the NZ market."

Handcrafted in small batches. No nasties. Nothing hidden.

Baobab for the skin. Bakuchiol for what grows from it.

The Formulation  ·  Secret Sauce

Two ingredients.
Nobody else is using.

Every NZ competitor formulates for hair. Ros formulates for the skin beneath it.

01

Baobab Oil

Adansonia Digitata Seed Oil

Cold-pressed from seeds of the baobab tree — one of the oldest living trees on earth. Prized for one quality above all others: it absorbs completely. Dry feel. No residue. Nothing like conventional oils.

Rich in vitamins A, D and E — and omega 3, 6 and 9 fatty acids. Vitamin A supports cell renewal at the follicle base, helping beard hair grow more evenly through patchy areas.

Vitamins A · D · E Omega 3·6·9 Dry-feel Follicle support

02

Bakuchiol

Psoralea Corylifolia Seed Extract

The plant-based alternative to retinol. Extracted from the babchi plant — an Ayurvedic botanical used in traditional medicine for centuries. Clinically studied for skin cell turnover and collagen production, without the irritation of synthetic retinoids.

Used at 0.5% — the clinically active rate. Safe for daily leave-on use. No photosensitivity. Completely absent from every beard balm and oil sold in New Zealand.

Plant retinol Collagen support Cell turnover NZ first

"Baobab for the skin.  Bakuchiol for what grows from it."

The Range

Everything you need.
Nothing you don't.

Beard & Hair Balm

60g jar  ·  55g fill  ·  Style & Nourish

Styles without weight. Feeds what's under the beard. Baobab, bakuchiol, shea and mango butter — hold rating 3.5/4. Smooth, even application. No grittiness. No residue.

Lineage  ·  Honour  ·  Tribute

Beard Oil

30ml glass bottle  ·  Condition & Nourish

Absorbs in 60 seconds. Dry feel. Works while you wear it. Jojoba, baobab, safflower, marula — the skin-first formula that makes other beard oils feel heavy by comparison.

Lineage  ·  Honour  ·  Tribute

Nut-Free
NZ Made
No Nasties
Skin First
Ros Men's Ritual Care
Ros — A daily ritual, passed on

The Scent Lines

Three lines.
One for every man.

Lineage

Warm. Woody. Timeless.

Oakmoss, amber and warm woody musk, brightened by fresh herbs, sage and orange. A fragrance built on tradition — familiar, dependable and quietly confident. The scent of rituals passed from one generation to the next.

Honour

Grounded. Clean. Present.

Black Coral and Moss — amber, dark musk and lavender meet cool marine air and a trace of eucalyptus. Mysterious, grounded and quietly commanding. The scent of the stories we carry and the people we never forget.

Tribute

Bold. Spiced. Assured.

Leather, tobacco, amber and musk open into a spiced heart of black tea and cracked pepper, settling into aged teakwood, patchouli and sandalwood. Bold, magnetic and unmistakably masculine. The scent of a man whose presence speaks before he does.

Why Ros

What everyone else misses.

The rest of the market

—

Formulated for the beard — stops at the hair

—

No bakuchiol — no plant-active skincare ingredient

—

Heavy, greasy finish — sits on top of skin

—

Often contains nut oils — allergen risk

—

Long ingredient lists with fillers

—

Beeswax-heavy — gritty, uneven application

Ros

✓

Formulated for the skin first — beard care and skincare in one step

✓

Bakuchiol at 0.5% — plant retinol, absent from every NZ competitor

✓

Baobab oil — dry-feel, absorbs completely, no residue

✓

Nut-free across the entire range by design

✓

9 ingredients max — every one earns its place

✓

Candelilla + beeswax — smooth, zero grittiness

Ros full range
Ros Beard Oil and Beard & Hair Balm

Wholesale Pricing & Terms

Transparent pricing.
Protected margins.

Beard & Hair Balm  60g

RRP (incl. GST)$38.00
Wholesale (ex. GST)$16.52
Wholesale (incl. GST)$19.00
Your margin50%

Beard Oil  30ml

RRP (incl. GST)$32.00
Wholesale (ex. GST)$13.04
Wholesale (incl. GST)$15.00
Your margin53.1%

Wholesale Terms

  • RRP PolicyAll Ros products sold at RRP. Pricing protected across all stockists — your margin is guaranteed.
  • Min. Order9 units minimum per product line (3 of each scent for balms + oils).
  • Payment7-day payment terms on your first two orders. From your third order, payment due by the 20th of the month following invoice, unless otherwise agreed.
  • Lead TimeCurrent stock available immediately. Reorders 2–3 weeks.
  • SamplesSample pack available on request — one of each per scent line.
  • SupportFull product knowledge and brand materials provided for your team.

Full SKU List

All products. All pricing.

ProductSizeRRP incl. GST WS ex. GSTWS incl. GSTYour Margin
Beard & Hair Balm
Beard & Hair Balm — Lineage60g$38.00$16.52$19.0050%
Beard & Hair Balm — Honour60g$38.00$16.52$19.0050%
Beard & Hair Balm — Tribute60g$38.00$16.52$19.0050%
Beard Oil
Beard Oil — Lineage30ml$32.00$13.04$15.0053.1%
Beard Oil — Honour30ml$32.00$13.04$15.0053.1%
Beard Oil — Tribute30ml$32.00$13.04$15.0053.1%

All prices NZD. RRP includes GST. Wholesale quoted ex-GST to GST-registered retailers.

Place a Wholesale Order

Ready to stock Ros?

Fill in your details below and select the quantities you'd like. We'll confirm stock, pricing and delivery within one business day.

Business Details

Beard & Hair Balm  ·  60g  ·  $38.00 RRP  ·  $16.52 ex. GST

Scent LineYour PriceQty
Lineage $16.52
Honour $16.52
Tribute $16.52

Minimum 3 units per scent.

Beard Oil  ·  30ml  ·  $32.00 RRP  ·  $13.04 ex. GST

Scent LineYour PriceQty
Lineage $13.04
Honour $13.04
Tribute $13.04

Minimum 3 units per scent.

Payment Terms

7-day payment on your first two orders  ·  From your third order, payment due by the 20th of the month following invoice  ·  Unless otherwise agreed

Notes or Special Requests

Estimated Total (ex. GST) $0.00

Your order goes to hello@thisisros.com. We confirm stock, pricing and delivery within one business day. RRP policy applies.

Ros — A daily ritual, passed on

Roots of Sons

"A daily ritual,
passed on."

Handcrafted in New Zealand.

No nasties. Nothing hidden.

hello@thisisros.com thisisros.com